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Brand Identity Design
Services

ONE° Studio creates brand identity systems for businesses in Australia, USA, and Canada. From logo systems and colour palettes to typography and brand guidelines — everything you need to build recognition and trust.

Book a Free Brand Call
LOGO SYSTEMS•
VISUAL STRATEGY•
COLOR PALETTES•
TYPOGRAPHY•
BRAND GUIDELINES•
VOICE & TONE•
MARKET POSITIONING•
IDENTITY DESIGN•
LOGO SYSTEMS•
VISUAL STRATEGY•
COLOR PALETTES•
TYPOGRAPHY•
BRAND GUIDELINES•
VOICE & TONE•
MARKET POSITIONING•
IDENTITY DESIGN•
LOGO SYSTEMS•
VISUAL STRATEGY•
COLOR PALETTES•
TYPOGRAPHY•
BRAND GUIDELINES•
VOICE & TONE•
MARKET POSITIONING•
IDENTITY DESIGN•
LOGO SYSTEMS•
VISUAL STRATEGY•
COLOR PALETTES•
TYPOGRAPHY•
BRAND GUIDELINES•
VOICE & TONE•
MARKET POSITIONING•
IDENTITY DESIGN•
LOGO SYSTEMS•
VISUAL STRATEGY•
COLOR PALETTES•
TYPOGRAPHY•
BRAND GUIDELINES•
VOICE & TONE•
MARKET POSITIONING•
IDENTITY DESIGN•
LOGO SYSTEMS•
VISUAL STRATEGY•
COLOR PALETTES•
TYPOGRAPHY•
BRAND GUIDELINES•
VOICE & TONE•
MARKET POSITIONING•
IDENTITY DESIGN•
LOGO SYSTEMS•
VISUAL STRATEGY•
COLOR PALETTES•
TYPOGRAPHY•
BRAND GUIDELINES•
VOICE & TONE•
MARKET POSITIONING•
IDENTITY DESIGN•
LOGO SYSTEMS•
VISUAL STRATEGY•
COLOR PALETTES•
TYPOGRAPHY•
BRAND GUIDELINES•
VOICE & TONE•
MARKET POSITIONING•
IDENTITY DESIGN•

Emotional Connection

Connect with your audience through a brand story and visual language that resonates with their values. Great brands make people feel something.

Verified

Instant Recognition

Stand out in crowded markets with a distinct visual style. When people see your brand, they should know it's you immediately.

Verified

Consistent Messaging

Unified voice and tone across all channels ensures your message is always clear and professional. Consistency builds trust over time.

Verified

Premium Perception

Professional branding elevates your perceived value. Better branding means you can charge premium prices and attract better clients.

Verified
12+ Years Experience100+ Projects DeliveredAustralia · USA · CanadaFixed Price, Every TimeStudio: Open
[Our Process]

A Systematic
Approach to Growth.

  • 01
    Phase 01

    Brand Strategy

    We define your mission, vision, values, target audience, and competitive positioning through collaborative workshops.

    Verified Step
  • 02
    Phase 02

    Visual Direction

    We create mood boards and style explorations to establish the aesthetic direction before committing to final designs.

    Verified Step
  • 03
    Phase 03

    Identity Design

    We craft your logo system, typography, color palette, and supporting visual elements that bring your brand to life.

    Verified Step
  • 04
    Phase 04

    Touchpoint Design

    We apply your brand to business cards, social media, marketing collateral, and other key touchpoints.

    Verified Step
  • 05
    Phase 05

    Guidelines Handoff

    We deliver a comprehensive brand guidelines document ensuring your team maintains consistency for years.

    Verified Step
[Strategic Edge]

Why Leading Brands
Choose Our Studio.

Strategy-First Approach

We don't design pretty pictures without purpose. Every design decision is grounded in strategy that aligns with your business goals.

Audience-Focused

Every element is designed with your ideal customer in mind. We research who they are and what resonates with them.

Complete Systems

We deliver complete design systems, not isolated assets. You get a toolkit for all future marketing and communications.

Production-Ready Files

Files delivered in every format you need: print, web, large format, digital apps. No technical headaches.

[Digital Assets]

Selected Work
Case Studies.

PRJ_WRK_002
Phenom Elite

Phenom Elite

Giliarto

Giliarto

Klik Decor

Klik Decor

Bell Athletic

Bell Athletic

Best Products Out There

Best Products Out There

Shopify

11 projects

React

0 projects

WordPress

0 projects

Graphic Design

0 projects

View all projects
[Technical Execution]

Brand Identity Services
System Specs.

From strategy to final assets, we handle every aspect of building your brand.

Strategy & Core

  • Brand strategy workshops
  • Mission, vision, values definition
  • Brand naming & taglines
  • Brand voice & tone guidelines
  • Competitor analysis
  • Target audience personas
  • Brand architecture planning
  • Positioning & differentiation

Visual Identity

  • Logo design (primary + variations)
  • Color palette development
  • Typography selection & licensing
  • Custom iconography sets
  • Photography direction
  • Brand pattern & texture design
  • Social media templates
  • Comprehensive brand guidelines

Powering the Engine

Figma
Illustrator
Photoshop
InDesign
Notion
Miro

We build brand identities for businesses across Tasmania, Melbourne, Sydney, USA, and Canada.

[Also Consider]

Related
Services.

Logo Design

Standalone logo design with multiple variations.

Rebranding

Update your existing brand to better reflect your business today.

Graphic Design

Ongoing design assets for social media, print, and marketing.

[Customer Success]

What clients are saying
Case Evidence.

CLI_TES_104
"I've worked with ONE° on several projects over the years, and it's always been a positive experience. Building a website can get complicated, especially with multiple stakeholders involved, but they bring a steady, can-do approach that really helps keep things moving. They listen closely to what clients want and offer thoughtful, practical solutions—especially when the challenges aren't straightforward."
Anni Haugan from Appetite - Client Testimonial for ONE° Studio

Anni Haugan

Product Designer - Appetite

[FAQ]

Frequently
Asked.

Brand identity projects start at $4,500 for a logo system and basic guidelines. Full brand identity packages with strategy, logo, collateral, and comprehensive guidelines typically range from $8,000–$18,000 depending on scope and complexity.
If you're a startup or new business, strategy helps define who you are before designing visuals. If you have an established business with clear positioning, you may only need logo and visual identity work. We'll advise based on your situation.
We present 3-5 distinct logo concepts based on strategy. After you choose a direction, we refine it through 2-3 revision rounds until it's perfect. Quality over quantity—each concept is thoroughly explored.
Yes. You receive full ownership of all final files including vector source files (AI/EPS), PNG, SVG, and PDF formats. No ongoing licence fees.
Yes, we're based in Ulverstone, Tasmania and work with businesses across Hobart, Launceston, Devonport, Burnie, and all regional areas. We also serve clients throughout Australia and internationally.
Yes. Naming projects start at $2,500 and include competitive analysis, name exploration, domain availability checks, and trademark screening. Naming is typically done before visual identity work.
Yes. For projects over $5,000, we offer 50% upfront and 50% on completion. For larger projects, we can structure milestone-based payments. We're flexible and want to make great branding accessible.
A full brand identity project takes 3–6 weeks — discovery session, 2–3 initial concepts, revision rounds, and final file delivery.
Our brand guidelines include logo usage rules, color specifications (HEX, RGB, CMYK, Pantone), typography hierarchy, spacing and sizing, imagery direction, voice and tone examples, and do's and don'ts. Typically 20-40 pages.
Our brand identity packages include logo design (primary + variations), colour palette, typography selection, and a brand guidelines document. Optional extras include business card design and social templates.
Yes. We can build a full brand identity system around your existing logo, including color palettes, typography, supporting graphics, and guidelines. We call this a 'brand extension' rather than full rebrand.
That's why we start with strategy. By the time we present concepts, they're grounded in research and aligned with your goals. If needed, we explore additional directions. We don't stop until you're happy.
We provide trademark-ready files and can recommend IP attorneys, but we don't provide legal trademark services ourselves. We'll ensure your logo is distinctive and defensible from a design perspective.
Book a free brand call at onedegree. studio/book. We'll discuss your business, goals, and brand challenges. You'll receive a detailed proposal with scope, timeline, and fixed pricing within 48 hours.
[Next Steps]

Ready to
get started?

Book a free 20-minute call. We scope your project, give you a fixed price, and tell you exactly what you'll get — no surprises.

Book a Free CallSend a message